Building B2B Relationships: How to Identify, Map and Develop Key Relationships to Win More Business
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Product details
| Management number | 201814255 | Release Date | 2025/10/08 | List Price | $57.39 | Model Number | 201814255 | ||
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Building B2B Relationships provides a step-by-step guide to identifying, mapping, and developing key stakeholder relationships, helping you win more and win faster. It supports your end-to-end relationship management effort and provides real-world examples from major global organizations.
Format: Hardback
Length: 256 pages
Publication date: 03 December 2024
Publisher: Kogan Page Ltd
B2B buying decisions are becoming increasingly complex, with key accounts requiring a clear understanding of decision makers and a strategy for engagement. Building B2B Relationships provides a step-by-step guide to identifying, mapping, and developing key stakeholder relationships, helping businesses win more and win faster. The book offers a flexible methodology that can be integrated into any sales process and supports end-to-end relationship management efforts. By mapping, monitoring, and measuring relationships with all relevant stakeholders, businesses can better utilize each relationship and maximize outcomes for all parties. Real-world examples from major global organizations demonstrate how businesses can leverage their B2B relationships to achieve their goals.
Dimension: 234 x 156 (mm)
ISBN-13: 9781398615441
Business
Outdoor & Living
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