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Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices

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Product details

Management number 201814246 Release Date 2025/10/08 List Price $23.66 Model Number 201814246
Category

Format: Paperback / softback
Length: 184 pages
Publication date: 28 November 2024
Publisher: Taylor & Francis Ltd

This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

Weight: 349g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032316420


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