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Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative
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Product details
| Management number | 201813473 | Release Date | 2025/10/08 | List Price | $74.54 | Model Number | 201813473 | ||
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Format: Paperback / softback
Length: 366 pages
Publication date: 12 April 2024
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658404314
Edition number: 2023 ed.
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